Marketing That Drives Revenue Not Just Awareness
Helping healthcare SaaS & services companies generate qualified leads, convert more opportunities, and grow profitability with measurable results tied to revenue.
Sample of Key Impact Metrics:
cycle length
conversion
Our Solutions
Market Insights That Fuel Revenue Growth
We deliver custom surveys and research to give you insight into the buyers, market, and competitive landscape.
Services: closed-won surveys, closed-lost surveys, TAM research, customer satisfaction & NPS, brand perception studies, competitive landscape analysis
Leads That Convert into Revenue
For Revenue Development Partnership, lead generation is more than filling your pipeline with names — it’s about connecting you with the right prospects who have the authority, budget, and need to buy.
Our campaigns target your ideal accounts, speak directly to their
challenges, and guide them through a decision-making process that ends in a purchase. We deliver sales-ready opportunities that fuel revenue growth and increase ROI.
- Audience Targeting: Identify and segment ideal accounts and personas.
- Message Alignment: Tailor content for each stage of the buyer journey.
- Campaign Execution: Coordinate outreach across email, social, paid ads, and content syndication.
- Optimization: Monitor, test, and refine continuously for higher conversions.
Harnessing AI to Drive Smarter, Faster Revenue Growth
Artificial intelligence is transforming marketing, but only if you know how to use it strategically. At Revenue Development Partnership, we help healthcare organizations harness the power of AI tools to work smarter, move faster, and target more effectively.
Streamline workflows, personalize outreach, uncover deeper insights
Result: More relevant messaging, better targeting, higher-quality leads.
Support at every stage from beginning your AI journey to integrating advanced tools.
How We Help You Succeed with AI: Identify high-impact use cases; Implement & integrate into existing stack; Train teams for adoption; Establish measurable KPIs for revenue growth
Websites That Generate Pipeline, Not Just Page Views
Revenue Development Partnership builds B2B healthcare websites, landing pages and appearance; engineered for conversion and measurable impact on your pipeline.
Focus areas: UX, conversion optimization, content sStrategy, SEO & KPI performance
Optimizing Your Marketing Technology for Maximum Revenue Impact
We ensure your systems are configured, integrated, and optimized to deliver measurable results.
Expertise: Salesforce, HubSpot CRM, Marketo, SurveyMonkey, Demandbase, Zapier, 6sense, ZoomInfo, Clearbit, ChatGPT, Drift, Google Analytics, Tableau, Power BI, Looker, ON24, GoToWebinar, Zoom Events
How We Help You Win: Tech stack assessment, best-practice configuration, platform integration for unified data flow, team training for effective use.
Measurable Impact on Your Bottom Line
We measure success by revenue growth, not vanity metrics.
Actual customer sample outcomes: +51% inbound MQLs in nine months (healthcare SaaS); -18% sales cycle reduction; +32% increase in MQL to opportunity conversion rates
Every engagement includes: transparent reporting so you know exactly what’s driving revenue impact.
Success stories
Terance Fowler
Davina Green,
Terance Fowler
Terance Fowler
Who We Are
About Us
At Revenue Development Partnership, we’re more than just a healthcare marketing agency — we’re your growth partner. Our mission is simple: deliver qualified leads, shorten sales cycles, and drive measurable revenue for healthcare organizations that are ready to scale.
Leading the way is our founder, John Porricolo, a seasoned fractional CMO and consultant with decades of experience in the SaaS and healthcare industries. Throughout his career, John has guided both startups and enterprise-level companies, applying proven strategies that consistently generate tangible results. His expertise isn’t limited to brand-building — he specializes in turning strategy into action that produces real, qualified opportunities for his clients.
John’s unique perspective stems from years spent on both the provider and technology sides of healthcare, including leading marketing at three healthcare SaaS startups that each scaled into billion-dollar exits. Today, he leverages that knowledge to help clients not only grow their market presence but also achieve sustainable revenue outcomes.
At Revenue Development Partnership, we believe in true collaboration. We don’t just consult — we mentor, we execute, and we share the playbook for success, ensuring every client we work with gains the tools, insights, and momentum needed to thrive.
Contact Us
Let’s Build Your Revenue Growth Plan
If you’re ready to attract more qualified leads, shorten your sales cycle, and increase bottom-line profitability, Revenue Development Partnership is ready to help